Consumer Genome Project

Consumer Genome Project

The human genome has been mapped by the Human Genome Project. In a similar fashion, the idea with the Consumer Genome Project is to analyze the consumer from different perspectives. We immerse ourselves in various aspects of consumer behavior, values and aspirations with the purpose of uncovering future consumer trends.

Read more about the project

The Consumer Genome Project is targeted primarily to Swedish companies. If you are interested to learn more about the project in English, we do have a PDF-brochure.

Here you can download the PDF-brochure.